The purpose of music videos

The purpose of music channels and videos are to promote artists and record labels to the world and also to entertain people that are watching the channel. The outcomes to this is that the artist and record label will increase their popularity throughout the world. It will also help people to recognise new artists. Also for the artists is will help make them money.

Many young people use You Tube as a source to view music videos. Today, You Tube can be use for self promotion for many young artist in the world with record labels constantly on the look out for new talent.  promote young artists that have not been discovered yet and to also help record labels to find young people in the music industry to sign up.
You Tube is also use for entertain, for example, many people use you tube as a source of music because it is free and its all can access. However, if people use other peoples material on you tube, the copyright law can help stop people copying and help protect using peoples material and claiming it as their own. Many artist use you tube so it helps them promote their own material. You tube also helps artists get noticed in the music with record labels search for young artists on you tube. People can also make money on you tube if they are a Google partner. For example, for every 1000 views on a video you could earn money.

In music videos there are 3 types of music videos. narrative, performance and conceptual. narrative means that the music video follows a storyline. performance means that you see the artist either performing on stage or on set for example, Adele used one of her performances at a music award ceremony as her music video. Conceptual videos are music videos that have a meaning embedded in the video which would make viewers think the video is pointless at first but still has a meaning.

Synergy in Media

Synergy comes from a Greek word that means work together. In Media it is used to explain how different products can work together using the same concepts, for example, film soundtrack and video game.

In the film Terminator 2, a Guns and Roses song, “You Could Be Mine” was used in the soundtrack. The result was that the song promoted the film and vice versa.

http://www.youtube.com/watch?v=CzB5hFINC_k